Founder Of Asha Active
SHAKIRA PHILLIPS
I’m Shakira, the founder of Asha Active.
My journey began when I decided to pack up my life in Perth, Western Australia, to travel the world. With limited space in my bag, activewear quickly became my everyday uniform. It was all I needed! Versatile for training at the gym, traveling and everything in between.
Through that experience, I discovered how much I valued simplicity and versatility in what I wore. Activewear gave me the freedom to move comfortably and confidently wherever I was — from long travel days to moments of stillness. That feeling became the foundation for Asha Active — a brand built to empower women to feel their best, wherever life takes them.
Each collection is created for women who value versatility and confidence. Thoughtfully crafted with refined details, every piece is designed to feel effortless, elevated, and timeless.